Ambientiamoci Ambientiamoci - Greenwash and Confessions of an eco-sinner
Greenwash
http://www.guardian.co.uk/environment/series/greenwash is a section of the site's environmental Guardian - can also be found on the International - that unmasks the lies that the ads we "sell" on so-called green products but, in fact, have an impact on the environment. The companies, of course, know that their products are environmentally friendly as we want to believe, but nevertheless lie.
With this in mind and curiosity to know the history of the things we buy in our supermarkets, Fred Pearce, the British journalist and essayist, has written a recently published book that recounts his journey in over twenty countries to get to know people and places from which the things we use daily.
tells us of the Aral Sea dried up because now used by the industries of Bangladesh and Uzbekistan to produce T-shirt being sold in Western countries. He tells us women paid 8 euro cents per hour working in these factories and they are happy for them to be exploited because that situation is better than that left in the villages and we must continue to prefer human rights (in this case of women) or ethics environment?
tells us about the Kenyan beans that Pearce has decided to continue to buy even if their environmental impact from transport is substantial (open sky in the lounge as in the preface to the book written by Luca Mercalli
http://www.wuz.it / recensione-libro/3713/confessioni-ecopeccatore-fred-pearce-ambiente-luca-mercalli.html ). Why? Why has found that farmers who cultivate them will greatly benefit from an effective wellness: we need to help Kenyan farmers or reduce their CO2 footprint?
And again, the chocolate from the Ivory Coast and Cameroon should be boycotted because the same Pearce has found that farmers who grow cocoa do not even know gusto abbia la cioccolata. In questo caso non c'è "diritto" che tenga.
Insomma il libro ‘Confessioni di un eco-peccatore. Viaggio all'origine delle cose che compriamo’
http://www.edizioniambiente.it/eda/catalogo/libri/336/ non dà una risposta concreta ed univoca sul comportamento che un cittadino sensibile a certi temi dovrebbe tenere. Anzi.
Diversi passaggi del libro ed il racconto fatto personalmente da Pearce hanno destato perplessità. Uno spettatore in sala ha addirittura sollevato la possibilità che lo stesso libro sia un caso di greenwash. A mio avviso la linea di pensiero tenuta da Pearce si espone facilmente a critiche per un semplice motivo: non pone la tutela dell'ambiente e the fight against climate change at the heart of the challenges that humanity faces today. On the contrary, it keeps the man and the achievement of its wellness center and the environment as something that must be functional to its development: an anthropocentric view of the environment, in my opinion, is likely to underestimate the solution that absolutely need the problem the greenhouse is proposing.
Thomas Perrone Blog International